A holistic look into how competitive Own Up’s offer is versus what’s available in the market based on your personal scenario.

I am currently exploring visualizations to best present the competitiveness of Own Up’s offers. While this project remains in development, here are some early behind-the-scenes process images.


This problem took root through the question — ‘how can we inform borrowers that our offers are competitive?’
As I started exploring answers, I was presented with another question to dive deep into —’what prevents borrowers from believing Own Up offers are competitive?’


My strategy is to focus on three things — trust, transparency and clarity. A combination of these three elements will lead to a solution that empowers the borrower to make a good decision for their mortgage offer.