Intervention: The Convention is a virtual conference with the aim to intervene at the conventional attitudes surrounding mental health. It creates a space for healthy expression of emotions deemed as negative in society (such as anger, frustration and sadness).

︎︎︎The story

The inspiration for this identity came from living in isolation amidst the COVID-19 pandemic. For the first time, we were all at home, away from family and friends, with so many feelings.

︎︎︎My curiosity

InteHow can I encourage people to celebrate their emotions into acceptance? How can I de-stigmatize “negative” feelings? How can I create a collective unbottling?

The identity utilizes fun, relatable language, and bold colors to appeal to a younger audience. The visual language is borrowed from street signs, computer vocabulary, caution tapes and molecules. 

︎︎︎Storyboard & Process Images