Intervention: The Convention is a virtual conference with the aim to intervene at the conventional attitudes surrounding mental health. It creates a space for healthy expression of emotions deemed as negative in society (such as anger, frustration and sadness).



Background The inspiration for this identity came from living in isolation amidst the COVID-19 pandemic. For the first time, we were all at home, away from family and friends, with so many feelings.
Approach Intended as a virtual conference, the main titles were kept short to maintain a sense of mystery and not overexplain the idea of expressing emotions. To appeal to a younger audience, the copy, colors, and visual elements were made to be fresh, approachable and fun.



The identity utilizes fun, relatable language, and bold colors to appeal to a younger audience. The visual language is borrowed from street signs, computer vocabulary, caution tapes and molecules.